WHO
WE ARE
Tempo2 is an insight consultancy specialized in culture, consumption and behaviors in Latin America.
We are business partners,
cultural catalysts and idea
connectors.
Our core team has been working together for years, preceding Tempo2. Our ideas, workflow and consequently projects benefit from this engagement.
WHAT
WE DO
We dive deep into the issue at hand and surface with clear and actionable recommendations.
Be it by revealing insights or new behaviors, by developing materials to inspire work teams and develop brands, we are here to bring together ideas, people and businesses by pointing out improvements and new opportunities.
We customize and combine different methodologies to respond to our clients’ various needs.
We work recurrently with global and local clients on cultural, qualitative and quantitative projects. We are not limited to specific segments and have expertise in various sectors.
PROPRIETARY
STUDIES
Intergenerational Convergences and Divergences
Cultural study that emerged from a big question: we are living more-how and what for? And a genuine curiosity: how do young and mature people relate today and what impact will this have on the design of tomorrow? We explored relationships between young and mature people in Brazil and Mexico through qualitative methodologies: desk research and interviews with 10 experts, and quantitatively with 500+ Brazilians and Mexicans.
VIVELATINUS
A cultural study that looks at four Latin American cities, Buenos Aires (ARG), MexicoCity (MX), Santiago (CL) and São Paulo (BR), their neighborhoods and some homes, as a way to understand what these metropolises show us about what we have in common and what makes us unique. This proprietary study was developed based on desk research, interviews with specialists and home dwellers from each country.
WHAT DOES HAPPINESS LOOK LIKE IN THE LAND OF ANXIETY?
A cultural study that looks at the concepts of anxiety and happiness and how these emotions frame wellbeing day to day, especially in terms of work, goals and leisure, food and self care and creativity. This independent study was developed based on interviews with Brazilian specialists and desk research.
HOME: A PLACE FOR_
A cultural study on the current home dynamics with a special focus on nourishment, well-being, work, leisure and entertainment in Brazil. The study was based on experts' interviews, desk research and qualitative methodologies with people living in the peripheral areas of big cities such as São Paulo, Rio de Janeiro, Recife and Porto Alegre.
CONTEMPORARY OBSESSIONS
A cultural study that looks at the contemporary world, its transformations and frustrations, the human kind reinvented and how these changes can pave the way to potential innovations. This report was built based on global desk research of main human paradoxes and expert interviews.
OUR
TEAM
We are a multidisciplinary collab, shaped by curious people who have open minds and who learn every day. We have different backgrounds, cultures and expertises and live the intersections between cultures every day. This multiplicity contributes towards clients’ understanding of us as strategic partners, with complementary points of view.
We work as a team in person and remotely in Brazil and with our network in Latin America.
Our Team
Chris Michelassi (Partner)
Denise Oliveira (Partner)
Camila Belchior (Head of Content)
Alice Agnelli (Senior Research Leader)
Vania Lourenço (Senior Research Leader)
Diva Nassar (Producer)
Lara Portella (Field Assistant)
Filipe Vetter (Producer)
Chris Michelassi
Partner
Chris has +12 years of experience in research: from working at global consulting firms to setting up Chameleon and Tempo2, he has gathered experience in several categories.
Chris regularly works with companies such as Facebook, L'Oréal, and Diageo. In addition to his extensive knowledge of the Brazilian market, Chris has worked across the Latin American region, with a special focus on Chile, Argentina and Mexico.
Denise Oliveira
Partner
Denise has +15 years experience in advertising and communications, leading strategies for local, regional and global brands around the world.
She has extensive experience in brand strategy and innovation in areas such as food, beverages, beauty, home care, health and wellness, and contemporary understanding of femininity.
A native traveler from Brazil and the world, Denise is fluent in English, Spanish and French, having lived and worked in Mexico City and Paris for many years.
Camila Belchior
Head of Content
Camila is interested in contemporary cultures and the points of intersection between industries and disciplines. For over 15 years she has nurtured a broad array of interests and skills gained from working in different creative economy sectors; in the visual arts, travel and hospitality, content and communications, publishing, and at Innovation and Insight consultancies
Camila has experience working on projects for Global digital companies and FMCG brands, as well as for SMBs and start-ups.
Researching and writing about arts and cultures are her specialty, as is exploring potential paths of innovation.
Vânia Lourenço
Senior Research Leader
Graduated in Psychology with an MBA in Consumer Sciences from ESPM, Vânia has been working with research and strategy for over 10 years. She has experience in several categories for FMCG companies, in the areas of food and beverage, health and beauty, technology and innovation, as well as acting in projects with social purpose. She has worked at relevant consultancies such as Insitum (now Fjord) and Flamingo (UK).
Vânia also worked for Meta (Facebook), where she was the researcher responsible for projects in Brazil. She is currently our Head of Research and Operations, responsible for research in Latin America
Alice Agnelli
Senior Research Leader
With +10 years experience in market research, Alice has worked for +5 years at Kantar and inside the Marketing department of FMCG and tech companies - where she was even responsible to structure the CMI area from zero. On her journey, she has carried out projects for different categories - food, beverages, beauty, home care, health, wealthness, auto, tech.
Using different methodologies, she designs strategies for local, regional and global clients (specially for Brazil, Spain, Mexico, Colombia, Ecuador, Argentina, Chile).
Filipe Vetter
Producer
Filipe is a public relations professional with more than 10 years of experience in project management for communications initiatives and market research. He has experience working on global projects for agencies, consultancies and large sized companies throughout Brazil.
Lara Portella
Field Assistant
With a degree in Advertising, lara has worked in various markets. She began her career at advertising agencies, where she worked in customer services and project management. Along the way, she discovered her passion for market research and since then, has dedicated herself to organizing and planning various projects.
Diva Nassar
Producer
Diva has extensive experience in leading creative teams in the development of projects linked to strategy, culture and behavior research, education, experience design and innovation. Her interest lies in work and artistic processes, photography and curation, in addition to leading the monitoring of indicators at the Laboratório da Cidade (Belém-PA).